Cheez-It (History, FAQ, Flavors & Commercials)
Cheez-It’s were first introduced in 1921 by Green and Green Company and yielded a loyal fan base history for quite some time. Cheez-Its are rectangular baked crackers that are made from cheese, wheat flour, paprika, and other secret ingredients. The cheesy taste and orange color are two of the hallmarks that give Cheez-It its name.
Cheez-Its have been known to be similar in style to a baked Rarebit. Alongside the original flavor, Cheez-It crackers come in a rather large range of different flavors to choose from. Some of these phenomenal flavors to choose from are Atomic Cheddar, Smoked Cheddar, and Extra Toasty. Keep reading for more information on the history of the Cheeze-It legend.
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The Cheez-It company was formed in the early year 1907 in the small town, Dayton, Ohio. Weston Green, the first company president began its legend by first introducing the Cheeze-It cracker. On March 31, 1921, the Green company produced Cheez-It crackers in high gear, which would go on to become its most popular legacy. Although the company specialized in many kinds of extensive crackers, such as Edgemont, Dayton, and Flag crackers, the Cheez-It crackers quickly became its most popular and soon would go on to become its most popular legacy.
Cheez-It was eventually acquired by Loose-Wiles Biscuit Company who bought out the Green Company in the year 1929. Ownership of the Cheez-It brand changed when the Loose-Wiles Biscuit Company changed its name to Sunshine Biscuits and was eventually acquired by the Keebler Company in 1996. Ownership of Cheez-It’s once again changed hands in 2001 when Kellogg’s, maker of products like Froot Loops and Apple Jacks cereal, acquired Keebler Company as a subsidiary. As of the year, 2019 Kellogg’s is still the owner of the Cheez-It brand.
Cheez-It is often acclaimed for having a unique taste, and one of the earlier slogans for Cheez-It was reported to be that it was like a baked Rarebit, which a dish made with a savory sauce of melted cheese and various other ingredients and served hot, after being poured over slices (or other pieces) of toasted bread.
The many flavors available for Cheez-it snacks have been said to be a positive point for the Cheez-It brand, making it easy for fans to find a flavor they like. Cheez-It has had over 40 different varieties and flavors released since its introduction. Some of these include Pepper Jack and Mozzarella flavored Cheez-It’s, as well as a reduced-fat Cheez-It and a Hot & Spicy Cheez-It variation made with Tabasco.
Since the brand was acquired by the Kellogs company, it has seen extensive renovation to re-brand and promote the cracker. The Cheez-It brand has had several television commercials, generally promoting the real cheese taste of the snack. In order to help promote the brand, Cheez-It has had several slogans for the snack over the years. Such slogans include, “You’ll like Cheez-It”, “The Big Cheese”, and in 2007 “Get Your Own Box.” Pro angler Shinichi Fukae has also been seen Cheez-It brand clothing prominently displayed as he fished, promoting the snack brand further.
However, not all the reviews were favorable, with it being compared to tasting like a cardboard box by some consumers. One-piece was written by the WordBaron, the editor’s experience with Cheez-It 30 years ago, described an inconsistency with Cheez-It crackers due to various rumors on chief bakers’ frequent absences from monitoring the workflow at the time. Allegedly, the yeast was not always in correct proportions, causing the cracker to sometimes be too puffy or too flat.
Also, it is worthy to mention that the editor called the company to ask about the oil taste in Cheez-It that he noticed. In response to his concerns, he has notified no standardized oil measurement for the product exists in the production and that each bakery procured oil within their own discretion. It should be noted that this was said to be 30 years ago by the editor, and if the manufacturing process was the way as described in the piece, then it may have changed since then.
Cheez-It cheese crackers are shown to have a trademark filing on 5/23/1921, and the registrant is shown as the Green and Green Company. The first use in commerce date for that trademark filing is March 31, 2021. It should be noted that the first use in commerce date is not always an accurate portrayal of the true original date a product was first sold.
The registration date for that trademark is February 14, 1922. The last listed owner for the trademark is Kellogg North America Company Corporation. Kellogg North America Company also registered trademarks for Cheez-It branded non-food items such as dishware, jackets, pants, shirts, and toy cars. Kellogg North America Company also registered trademarks for spin-off snack products such as Cheese spread in an aerosol container, which had its trademark filed initially on April 3, 2006.
Cheeze-It was invented by the Green Green company. Green and Green Company was President Weston Green, born on April 15, 1868, and passed away in 1926, 5 years after his company invented Cheez-it. Weston Green was a Dayton local, moving there as an infant with his parents. The Green Green company was started at least as early as 1896 and was run as a family business alongside Weston’s father and brother Joseph W. Green. The Green Green Company made several products, but primarily made crackers, eventually going on to invent Cheez-It.
Cheez-It was invented in the year 1921. Cheeze-It baked crackers were released to the public for sale on March 31, 1921. The first Cheez-It Logo was filed with the United States Patent and Trademark Office on May 23, 1921, and was approved on December 20, 1921.
The company that owns Cheez-It is The Kellogg Company, which acquired the snack in 2001. Sunshine Biscuits is a subsidiary of Kellogg’s and Cheez-It is produced under its branding.
Cheez-It is a fairly accessible snack that can be found in many stores as of 2019. Sometimes even though a store may carry a snack, it may not have it at all locations, but this snack is fairly easy to come by.
You can check below on this page for a list of stores that have been known to have sold the snacks. You may also check this page for offers from online sellers to buy online and have them shipped to you if you can’t find them in local stores.
Here is a list of stores known to sell Cheez-it
Here is a list of the different flavors and types of Cheeze-It’s that have been produced.
Cheez-It has had a variety of alternative versions to the original.
This review is for the original Cheez-It
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Cheez-It has a bread-like taste to it, toasted and dry. The taste of cheese is not appearing at the very first moment, one must chew and savor it for the cheesy nature of the Cheez-It to assert itself. Cheez-It is lightly covered in salt on the surface, with a few grains visible, the salty taste they add helps keep you craving more and combines well with the cheese taste of the cracker.
It’s a tasty little snack that is a bit tame but does leave you craving more after you eat it. Cheez-It does not have much smell to it, as one may have imagined, but again the snack is a bit tame in terms of attention gaining aspects and aims instead for a more cheesy and salty aftertaste that leaves you wanting another bite so you can recover that cheesy flavor.
Cheez-It has had a wide array of advertising and has employed much in the way of marketing to promote the Cheez-It snack brand. This includes commercials as well as a wide variety of other options the brand has explored.
One advertising plan for Cheez-It, though if it is unknown if it is implemented, depicted the snack as having numerous commercials in prime TV ad slots, such as “Are you smarter than a 5th grader”, “Dancing with the Stars”, and The “Young and the Restless”. Cheese-It was shown to or was planned to be advertised in TV ad slots on ABC, CBS, and FOX. The marketing plan stated Cheese-It is a well-recognized snack in the U.S and is sold in all states, and in almost all cities.
The marketing plan called for or did have Cheez-It using billboards to advertise the snack in several prominent cities, such as Chicago, Dallas, New York, and Los Angeles. The plan also called for Cheez-it to be promoted in magazines, advertising its products in Reader’s Digest, Marvel Comics, and People magazine. The snack was or was called for to be promoted using banner ads on websites such as Myspace, WebMD and All Recipe.
The marketing plan for Cheez-It views its prime customer as adult age women, around the ages of 25-54. However many people from a wide variety of demographics do like Cheez-its as well, and are fans of the product. The marketing plan posted for Cheez-It listed Cheez-It having a 15 million USD advertising budget, with Cheez-It spending a total of $14,978,574.08 USD out of it. A date could not be confirmed for the information, however.
Cheeze-It commercials tend to be upbeat, energetic, and heavily place heavy emphasis on promoting Cheez-it as tasty and cheesy. The commercials for the snack often will include a statement about Cheez-It using real cheese. Often the commercials will make a claim that they are afraid they will run out of cheese. The fear of running out of cheese is used on several occasions in the video commercials for Cheese-it, and the fear varies in level of intensity, from heavy emphasis in voice tone to outright repeated declarations of a possible impending cheese-shortage crisis.
A talking wheel of cheese is often shown in the commercials as a mascot for Cheez-it, in various stages of maturity, but often acting as a prankster adolescent. Some commercials for the snack will talk about how they need to get the cheese to mature just right and will display this mascot of a wheel of cheese, simply called cheese, as a teenager of sorts until he reaches maturity. Some commercials depict people trying to teach the mascot, “Cheese”, to become more mature by educating him about various topics.
Commercials about Cheese-Its will often describe the taste of Cheez-it to be highly favorable, with some ads showing children refusing to trade Cheeze-it in the lunchroom for just about anything else offered, to other children describing fantastic and over-the-top ideas for how they think the cheese gets into the chip. Cheez-it has also sponsored College GameDay, a broadcast by ESPN. In 2013 it was reported that Cheez-Its brand has spent 8 million to 10 million dollars yearly on the sponsorship.
Cheez-It has shown off a new flavor on-site for their Zings spin-off. As a promotion for the spin-off snack Cheez-It Snap’d, Kellogg had a bunker hidden somewhere in the United States for people to find that was filled with Cheez-It Snap’d in order to promote the brand and product. In 2017 the brand held a contest for consumers to vote on their favorite football-themed flavor of Cheez-Its to decide what should stick around out of the 3 choices, (Hamburger, Cheese Pizza, and Cheddar Nachos flavors).
Cheez-It’s mascot is a wheel of cheese. The mascot, whose name is simply “Cheese”, is a subject of heavy promotion and interest for the brand. A series of commercials for Cheez-Its were released that showcase the mascot “Cheese” in his various stages of maturity. This was a nod to the fact that good cheese and matured cheese are often viewed as synonymous. Cheese, the mascot that is, is often shown to be immature and somewhat rude at times, often joking around at others’ expense.
The series of commercials dedicated to Cheese the mascot detailed an extensive list of things done to help “Cheese” mature, as well a rather long waiting period for the maturity of Cheese to occur. Throughout the commercials with the mascot’s various stages of maturity on display, the product Cheez-it was extensively promoted and often tied into the commercial in a humorous manner. The mascot Cheese also appeared in some commercials helping to promote new versions and spin-off to the original Cheez-It product.
Cheez-It’s packaging style tends to make use of an eye-catching red as its color of choice for the snack. The box art for Cheez-It tends to have the crackers on display in the center of the box, surrounded by red coloration around the outer area and edges of the packaging design’s available space. The name of the product, “Cheez-it”, is typicality displayed in large and easy-to-read white lettering across the top-mid-center of the packaging. The version of Cheez-it that the product is generally has been placed below the prominently displayed large white lettering of the name “Cheez-it”, in a smaller font.
Depending on the variety or flavor of the Cheez-its in question, the packaging’s center area may have various different colors or design art, presumably to help distinguish themselves as to what variety they are. For example, the variety of Cheez-It’s called Sharp Cheddar and Parmesan have orange and green respectively to help show off the flavors the product has.
Sometimes a small square Cheez-It cracker will be displayed between the “Cheez” and “It” words at the top of the box art in place of a – symbol that is normally used in the snack’s name’s proper spelling. This small detail helps draw the eye and describe the product in a minimalist manner, even more so since the Cheez-It cracker displayed in the box art near the product’s name is turned on its side in an almost diamond-like manner, that is both eye-catching and interesting to some.
Snack History decided to count the number of individual crackers that were included in 1 container of Cheez-It. For this test, we used a 62 Gram container of Cheez-It original. It should be said that some extremely broken crackers remained at the bottom and thus were uncountable. Going off intact or somewhat intact crackers we counted a total of 55 clearly identifiable Cheez-It crackers that were included in the purchased 62 Gram containers. From the number of broken Cheez-Its at the bottom of the container, it seems there may have been 3 or so extra ones that we could not count due to it being too broken up.
Since Cheez-It was invented in 1921, it has moved to firmly establish itself as a dominant player in cracker snacks. In 2017, Cheez-It beat out Ritz crackers in total sales, showing the strength of its brand. Cheez-It may have several reasons why it managed to stay on top for so long.
One such reason could be its advertising, with a slew of charming and humorous video advertisements, Cheez-It’s may have managed to win their way into customers’ hearts. Another reason could be the most obvious, the taste. Cheez-It is a hard cheese, and cheese has been known to be a rather addicting snack, making its consumer crave more of the cheesy warm-inducing good stuff. You can speculate what makes Cheez-It so popular, but one way or another the snack is well-liked by a number of people.
In May of 2016, a lawsuit was filed against the Kellogg Company regarding Cheez-It Whole Grain cracker’s nutritional and packaging information. The complaint was filed by the “Center for Science in the Public Interest” was is acting as a co-counsel in the suit, filing on behalf of consumers in New York and California. The lawsuit alleged that Cheez-It Whole Grain crackers consist of large amounts of white flour and not enough whole grain to justify the promotion of being a “whole grain product”.
The complaint sought to receive an injunction by the courts to stop the alleged deceptive marketing regarding Cheez-its packaging and nutritional information’s potential to cause consumers to believe that Cheez-its are made primarily with whole grain. The District Court for the Eastern District of New York granted a motion from Kellogg’s to dismiss the case in 2017. This decision was later overturned in New York’s Second Circuit Federal Appeals Court in 2018, which struck down the ruling and cleared the way for the case to proceed further.
Here are some commercial videos for Cheez-It.
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CHEEZ-IT COMMERCIAL ON CHEEZ-IT’S MATURITY
MORE ON CHEEZ-IT BECOMING MATURE.
YET MORE ON CHEEZ-IT’S MATURITY DEVELOPMENT.
HOW CHEEZ-IT GETS ITS CHEESE.
The first experience I had with Cheez-It was when I was 13 years old. I never wanted to try it originally. At that point in my life, I had always preferred chocolate treats like candy bars. My mother bought me a small container of Cheez-It and I did not want to complain so I just ate it, reluctantly figuring it was at least something different for a change.
I found Cheez-It to be addicting, you normally don’t hear phrases with them, but once you eat one it can be hard to stop. I figure it has something to do with the cheesy nature of them. They tend to give me a warm fuzzy feeling inside, a warm cheesy glow, so to speak. Now that I am an adult eating Cheez-It makes me feel kinda like a little kid again, watching kid shows at 5 in the evening. They bring me back to a more carefree time.
The following information is for a package of Original Cheez-It and a 21 Grams serving size:
Ingredients:
ALLERGEN INFORMATION: CONTAINS WHEAT, MILK AND SOY INGREDIENTS.
Information taken from http://district.schoolnutritionandfitness.com/richardsonisd/files/specs/Grains/Cheez-It_Crackers.pdf and this was info created in 2013.
Cheez-It tends to be okay for most vegetarians, as the original version contains no meat. In fact, even the Bacon & Cheddar flavored Cheez-It Duoz only uses natural smoke flavor to produce the bacon taste and does not contain any meat in the snack. Those who are vegan may be less thrilled, however, as those vegans who avoid milk in products will find that Cheez-It needs dairy products in order to make the cheese. So if you are a vegetarian, then Cheez-It may be okay for you, but if you are a vegan and are avoiding dairy products, then this snack may not be for you.
Cheez-It can be used in a variety of Recipes
Here are some pictures of Cheez-It
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Categories: Recipe
This post was last modified on 24/10/2023 05:18
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