Family Portrait Photography Pricing: What To Know

Save time. Save money.

Speaking of time is money. Time is another factor photographers overlook. Don’t make the mistake of only including shooting time in your pricing. A photographer spends hours setting up, editing, and maybe conducting some research to produce quality photographs. It is important to include these hours in your pricing. Otherwise, you run the risk of undervaluing your work.

Communicating with your clients will save you a lot of time and a lot of money. Every family is different, which makes every family portrait unique. Before the day of the shoot, confirm the number of people, babies, and pets. It may seem intrusive at first to ask these questions, but in the long run, your shoot will run smoother.

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Shooting multiple people is hard. To get the fireplace mantle-worthy shot, you must find a photo where everyone’s eyes are open, they aren’t moving, and all look relaxed. Knowing how many people are showing up and their ages will help a photographer prepare for the shoot.

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Now more than ever, owners see their pets as members of their families. Pet owners include them in family portraits and give their four-legged friends maternity shoots. Confirm with your clients if they bring their pet and ask them to bring a toy or their favorite treat. If you choose to use rental sites like Peerspace, check ahead of time if your studio is pet-friendly, or you could be looking at an additional fee.

Reevaluate with experience

As mentioned before, reducing your overhead and material costs can increase your net profit, but as you gain experience, you may want to spend more. Equipment is often the highest expense. Professional cameras start at $3,000 and go up.

Many beginners choose budget-friendly options under $1,000, such as the Nikon D3500 and the Canon EOS M50. However, photographers can spot quality differences in these cameras. Investing in a more professional camera will produce better-quality images and will save you time editing. Time saved is money saved. Once you gain some experience and have built a client base, determine if it is time to invest in higher-end equipment.

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If the idea of spending thousands on equipment makes you hold your breath, you’re not alone. Many photographers opt for photography insurance for a greater sense of security. There are multiple types of photography insurance, such as liability, property insurance, and business income insurance. Shop around if you’re considering coverage.

These additional costs may seem daunting at first, but you don’t have to absorb them all. Once you gain experience, it’s recommended to reevaluate your family portrait photography pricing. Many creatives feel uncomfortable charging more for their work. Others fear their prices aren’t competitive. When it comes to photography, especially when capturing memories of loved ones, clients appreciate the expertise and pay more for professional photographs.

The final product

As more people share photographs on social media, photographers may send digital copies to their clients instead of hard copies. Digital products save money for the clients and the photographer.

Since families love to send hard copies to their elderly members, display them on top of the mantle or hang them from the refrigerator, family portraits are an anomaly. It is wise to do some research and curate multiple suggestions for your clients. Offering digital packages or hybrid packages for family portrait pricing can everyone money.

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