What is a ghost kitchen?: the ultimate guide for your restaurant

On top of this, you’re juggling incoming orders on multiple tablets, making it difficult to track each order and ensure order accuracy.

In contrast, ghost restaurants or ghost kitchens simplify your delivery operations and increase your efficiency with every order. At CloudKitchens, you get the benefit of logistics and fulfillment handled for you, so all you’ve got to do is keep making amazing food. You cook up the order, place the food right outside your kitchen, and a runner will handle the rest. In other words, you fulfill more orders in less time.

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You may already be delivering out of your brick-and-mortar restaurant and are wondering how it’s any different from a ghost kitchen. We’re breaking down the key differences so you can better understand the value of each.

Less overhead costs

You’re always looking for ways to cut costs while maintaining quality, but it can be difficult in an expensive brick-and-mortar with more and more delivery orders coming in. With profit margins being squeezed from both sides and multiple delivery tablets to juggle, it is tricky to focus on delivery and streamline efficiency.

In a ghost kitchen, you’re cooking in a delivery-optimized kitchen that’s designed to cut unnecessary costs. Rent is low and efficiency is high. You have your own private commercial kitchen space within a delivery hub to cook up orders. It can be difficult to expand your traditional restaurant with high overhead costs. But with ghost kitchens acting as satellite kitchens from your main base of operation, you can easily expand from coast to coast with low capital.

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With lower labor costs and overhead, you’re able to shift gears and get back to the reason why you opened a restaurant in the first place: to bring tasty food to happy customers.

Optimized for delivery

Ghost kitchens provide you with kitchen space that’s dedicated to fulfilling each online order. At CloudKitchens, each one comes equipped with the proprietary software needed to track orders and decrease delivery time, meaning more happy customers leaving raving reviews. All your delivery orders are streamlined onto one single tablet, regardless of which delivery app the customer is using. This means real-time, accurate data right at your fingertips.

With a dedicated onsite fulfillment team ensuring each order gets in the hands of the right delivery driver, you’re able to cook up more orders and get them into the hands of your customers in less time. The more accurate your ETA with delivery, the better online ratings you’ll receive. With your own ghost kitchen, growing your restaurant business and expanding into new neighborhoods has never been easier.

Simplified menu items

When you’re running delivery out of your brick-and-mortar restaurant, you may be more likely to include any or all menu items available for delivery. When it comes to ghost kitchens, you’re working for efficiency, and with that comes a simplified menu with items that travel well and are packaged nicely for any online ordering.

With each online order, you’re able to leverage the data you receive to plan your supply chain and labor needs based on demand, even across multiple restaurants. This means you can optimize your online menu based on demand, so you know which items to keep and which ones to 86.

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This means less wasted ingredients and fewer hours spent producing menu items that aren’t in high demand. Instead, you’re able to narrow down your virtual restaurant menu based on what’s trending in your delivery area.

More online traffic

You know that with a traditional brick-and-mortar, location is key. But with ghost kitchens, foot traffic is taken out of the equation. You’re no longer relying on your physical storefront to bring in new customers, hence the name virtual kitchen. Instead, you’re able to reach a higher volume of customers searching for food online. In fact, as of 2021, about 6 in 10 adults claim that they’re more likely to order online delivery than dine-in.3

Easily set up your virtual brand on each food delivery app with great images of some of your best dishes, and that’s it. There’s no need for printing new menus or maintaining a large front-of-house staff. All you have to do is get set up online and start taking orders.

There are many different types of ghost kitchens, so we’ve created a breakdown of each so you can understand which one is best for your restaurant business.

Ready to see a ghost kitchen in action? Book a tour today!

Source: https://gardencourte.com
Categories: Kitchens