How Much Are Billboards? Costs, Tips, and the Pros and Cons

How Much Does a Billboard Cost?

Billboard sizes vary, and with it, so do the billboard advertising costs.

The cost of billboard advertising varies and depends on the following factors:

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• Location: Do you want your billboard to be located in a central part of your city or somewhere more remote around the edges? The hotter the spot, the higher the billboard ad cost. For example, the cost of a billboard on Sunset Boulevard ranges from $15,000 to $35,000 due to the population density and real estate value of the area itself.

• Demographic: This refers to the assessment of the characteristics of people who pass by the billboard, such as their age, gender, and income level. If your business caters to customers from a higher income level bracket, then your billboard location will have to be in an area where such targets reside or work, leading to higher ad costs.

• Duration: The cost of billboard advertising can also depend on the length of time a billboard is set to appear. Billboard campaign durations can range from a 4 week period to several months.

• Impressions: Billboard companies typically rent spaces by cost per mille (CPM) or cost per thousand impressions. Impressions refer to the projected number of individuals expected to see the ad based on the billboard size, location, and sometimes even the speed limit of that area. For example, a classic small billboard that takes up much less ad space on a small dirt road will have fewer impressions than a digital billboard of a larger size on a major highway. The higher the number of impressions, the higher the cost.

• Labor/cost of design and production: Rental cost is not the only element to be considered for billboards. Production and design costs are other elements that form part of the total cost of billboard advertising. Production costs can range anywhere from $250-$750. This depends on the size of the billboard, as well as the material it is being printed on. Rental costs for digital ad-based billboards are also more expensive than classic vinyl billboards.

• Installation: Installation costs are another element to be considered. Most billboard costs depend on square foot. The larger the size of the billboard, the less cost-effective it will be.

On average, traditional billboards cost anywhere between $750 per month and $14,000 or more, depending on all the above factors. Digital billboard advertisements, on the other hand, cost from $1,200 to above $15,000 monthly.

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Do you want to know the average cost by state? Check out this resource.

For mobile billboards, the rate depends on the size of the vehicle, whether it’s a classic or digital ad, and other factors depending on the company/ad agency. To get an idea of pricing, you can check out the general rates charged by the advertising company Blue Line Media.

Billboard Marketing Tips

How can you break the barriers of home advertising, design the perfect billboard targeting a large number of people, and boost your company’s brand awareness?

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Here are some tips!

How to design your billboards

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• Memorable messaging: Make the best use of your ad space by providing a short, simple, but strong brand message that the audience won’t forget!

• Easy-to-read fonts and color contrasts: Ensure the design of the ad is optimized for easy readability. Skip the hard-to-read fonts and fancy color schemes.

• Contact information: Provide essential contact information for any potential customers to get in touch with you.

• Image selection: Only use images highly relevant to your brand and on point with what you wish to communicate to your customers. In the case of billboards: Less is more!

Where to place them

• Traffic speed: Choose a billboard located in an area with a low speed limit and a high flow of pedestrians, allowing you to attract more leads.

• The billboard’s proximity to the road: The billboard should not be located too far from the road. Ensure the location you’ve chosen is close enough to the road for the ad to remain readable.

• Type of demographic/audience you want to target: Everyone needs an electrician’s services and HVAC contractors handy at a time of need. But which demographic are you specifically targeting? For example, small businesses whose target audience comprises an elderly or retired population, chances are, placing a billboard at hotspots in Los Angeles or the center of New York City won’t attract the desired clientele.

• Any large structures/trees/obstructions: Ensure there aren’t any large, visual obstacles in the way of your billboard ad being viewed.

Source: https://gardencourte.com
Categories: Outdoor