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In the short six-year history of Quest, the only one constant has been change. What started out as a pipe dream in a kitchen, grew into a global phenomenon. Now on top of the Quest Bar we have released nine flavors of protein powders, Five flavors of Protein Chips and the all New Beyond Cereal Protein Bars. And we’re just getting started. Before we launch into all of the exciting things we have planned for this year, we wanted to take a closer look at the original star that started a company, the Quest Bar. Namely, what’s inside and why that matters to you.
Soluble Corn Fiber
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This is the big one, we receive most of our questions based on why we made the switch from IMO fiber in our original bar recipe to Soluble Corn Fiber. There are many nefarious answers swimming around the internet and social media, that we did it cut costs, because it was easier to manufacture and because we were intent on transforming our fans into a sea of zombies hooked on something with “corn” in the title. Okay, maybe not that last one, but the first two, definitely. We wanted to take a minute to address this here in a public forum, that we are well aware that the sudden turn we made regarding our fiber source did not go as smoothly as we anticipated. The texture was off, the taste had changed and we were made aware by our amazing and vocal fan base. It was an important learning process for us, and now we’ve gotten Quest Bars back to the excellent taste and texture you remember, while using Soluble Corn Fiber. So why the switch?
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Since we are engrossed in the latest science and nutrition happenings, we heard of a report that IMO fiber, depending on the type, could change its chemical composition from a fiber to a carbohydrate. Rather than continue to use IMO after this revelation, we immediately changed to using Soluble Corn Fiber. Even though it was more expensive. So it certainly wasn’t to cut costs. We apologize for any confusion regarding this, and as we were made aware by the first batch of bars using Soluble Corn Fiber, it wasn’t easier to manufacture.
At the heart of Quest is a spirit of innovation and drive. If you know about our company history, you know that it was a grassroots group of renegades who made the first bars out of Shannan Penna’s personal kitchen. From there it grew into what it is today, a company who believes in honest nutrition labels, using the most metabolically beneficial ingredients available and making food that tastes as good as they are good for you. We routinely test our bars at third party labs to ensure the most accurate labels possible, because we know there’s enough going on in your life to have to worry about whether or not you’re putting something in your body you don’t want to.
Milk Protein Isolate / Whey Protein Isolate
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Each Quest Bar contains 20-21 grams of protein. The quality of the protein plays a major role in the overall metabolic makeup and nutritional information of a protein bar. We use protein isolates, not concentrates. Protein isolates are lower in fat, calories and lactose. That’s important to fitness enthusiasts because you’re eating a purer source of protein. The custom blend we use in our bars contains 9 essential amino acids which can aid with protein synthesis (muscle growth). If we were to use concentrates, there would be excess ingredients in our products as opposed to the essentials that make the Quest Bar one of the most accurate nutrition bars available.
In 2016 we released three new flavors of Quest Bars and we may even have more in store for this year. As new products come out, we’ll continue updating and informing you about what they are, what’s in them, and how they can help you on your Quest.
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